About Me

Freelance Amazon PPC Specialist with over 15 years in e-commerce and nearly a decade working with private label brands.

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AVI SOLOMON

Amazon PPC. Branding. Real Profit.

I’ve been in e-commerce for over 15 years, with nearly a decade focused on private label brands.

I am not an agency. I am a freelancer.

That means when you work with me, you work with me — not a junior account manager, not a virtual assistant, not someone who studied your account 15 minutes before a call.

I specialize in:

  • Amazon PPC Strategy

  • Listing Optimization

  • Branding & Positioning

  • Profitability Correction

I’ve taken companies to the next level — and when I say next level, I mean doubling, tripling, and in some cases completely turning around failing accounts.

Brands I’ve Worked With

The strategy varies from company to company. The fundamentals do not.

UnbeatableSale

Brand Strategy That Became 10% of Company Revenue

One of the first companies I worked with was UnbeatableSale, a multi-million-dollar drop-shipping business.

I created a white-label branding program based on a core belief:

Brand name heavily influences purchasing decisions.

We rebranded large portions of their catalog with stronger, more strategic brand names aligned with buyer psychology.

That program eventually grew into 10% of total company sales.

PURELINE

Saved from Aggressive Multi-Brand Competition

PURELINE, a private label refrigerator water filter company, was being aggressively undercut by a Chinese competitor, Waterdrop, who was running multiple brands of the exact same product.

Lower prices. Multiple listings. Market domination tactics.

I stepped in and:

  • Rebuilt their listing content

  • Strengthened brand positioning

  • Optimized PPC structure

By fixing the fundamentals — listings and ad strategy — we stabilized the brand and protected it from being wiped out.

Fetcheroni

$26,000 in the Hole — Fixed

Fetcheroni came to me after being damaged by another “reputable” agency.

They were $26,000 negative on PPC.

The agency had been running broad and phrase match campaigns as primary drivers — without proper negative keyword control.

We corrected it by:

  • Rebuilding listings

  • Shifting focus to high-performing Exact campaigns

  • Implementing negative targeting

  • Prioritizing customer acquisition (critical for a Subscribe & Save model)

The result: profitability restored.

Mio Marino

$60,000 in Hidden Wasted Ad Spend

When I entered Mio Marino, they were operating at a net loss. They had hired a PPC agency whose compensation was partially tied to ad spend — a structure that often works against the seller.

Campaigns were running at 26–30% ACOS.

On the surface, that didn’t look terrible. But their SellerBoard software showed negative profit.

On Day 1, I ran what I call a Zero Report. Hidden inside those numbers was over $60,000 in completely wasted ad spend.

After restructuring campaigns properly:

They moved to 10–14% monthly profit.

Same products.
Same marketplace.
Correct strategy.

Right Choice Bedding

From $3K/Day Back to $25K/Day

Right Choice Bedding had dropped from:

$10,000 per day → $3,000–$4,000 per day.

The owner did not believe in PPC. After convincing him to allow listing optimization and structured ad investment:

Amazon revenue scaled to $25,000 per day.

Additionally:

  • Walmart grew to $250,000/year

  • Macy’s grew to $500,000/year

  • Target grew to $500,000/year

Supported by strategic ad execution and marketplace expansion.

First Glove

Scaling in a Saturated Market

This is a company I am still currently working with.

They are a relative startup in the safety hand glove category — a market that is massively saturated and highly competitive.

The fact that I have already taken them to over $10,000 per month in gross revenue, with a clear goal of reaching $40,000 per month within the next six months, is an accomplishment.

That said, in my opinion, it is not the miracle work I have done with some other companies I’ve worked with.

But not every success story is dramatic.

Some are about building correctly, consistently, and strategically in difficult markets.

The Core Principle

These are just a few of the companies I have worked with and significantly improved.

The exact formula varies from company to company. But two ingredients never change:

PPC Optimization

Listing Optimization

Everything else is just flavoring.

Proven Profit Corrections Across Competitive Markets

From recovering $60,000 in wasted ad spend to scaling accounts from $3,000/day back to $25,000/day — the results speak for themselves.